Stupidity For The Sake of Sales

Normally I don't get my shorts in a bunch over the sort of stupidity that goes under the guise of "healthy eating". Granted most Americans, the Flatlander included, eat too much red meat and are too fat. However most of this reporting is designed to make people feel bad about themselves and thus pump money into the diet and fitness industry when most people could just stand to walk more. Just look at what a mind fuck it has done to our teenage girls. However this is a direct shot at the craft brew industry by an idiot know-nothing.

An online article in Men's Health magazine made the flabbergasting statement that America has a drinking problem. Now Carry Nation may agree at first, but this fool thinks that we drink too much period and alcohol is irrelevant. The article in question lists the 20 Worst Things To Drink, and Craft Beer is on the list. What do they use as an example of "craft beer"? Sierra Nevada's Bigfoot. A really good barleywine, but hardly an example of a typical Craft Beer. They also have these little comparisons of what the drink in question is equal too. In the case of Bigfoot the comparison is an entire twelve pack of Michelob Ultra. You mean 132 oz. of vile tasting yellow fizzy pisswater is better for your health than one 12 oz. bottle of Bigfoot? Really? Michelob Ultra? A beer so disgusting that they are having to introduce flavors like Lime Cactus and Pomegranate Raspberry to trick people into buying the swill.

I have news for the mush-head that wrote this. People who drink craft beer do it because they enjoy the flavor of the product. If getting drunk were the point we would not spend as much on a six pack as a case of MegaSwill would cost. Also we do not drink nearly the same amount that the Joe Six-Pack types do. Have you ever been to a beer festival and seen the guys that are just pounding down as many samples as they can? That is not us, we are the ones that open the guide when we get it and see which breweries are there, and what their listed selections are. We then will either take one of two tacks. First is to try and taste all of our favorites, or more commonly, to try and taste those beers that are hard to come by in our area or are out of the ordinary. We appreciate quality over quantity and are willing to pay for the difference.

Another thing Mr. Snob, if it were not for Craft Beer and all of its fans, there would be no local, artisanal food production in this country today. Craft Brewers were the first into that market space and they still are the best transition into that world for most people. So go check your mascara and do some basic research before you open your metrosexual mouth.